No. 15

This place has marketed itself not as a mere mortal clothes shop but as something obviously completely different: a 'lifestyle boutique'. Crumbs – certainly not one for the casual browser it would appear. This is definitely the antithesis of throwaway fashion: artisan, luxurious and, yes – you were waiting for us to mention – pricey. Independently run and flirting with self-implosion, No. 15 does at least turn the tables on WAG mundanity – choking the life out of some of the city's other high-end retailers, throttling them with its own Burberry scarf and then kicking it in the nads with its Jimmy Choos.

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